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Webinar series

From Culture to Capital

Building Africa's creative economy into an investable asset class

Date
Thursday, 19 November 2026
Time
16:00 – 17:30 WAT
Where
Zoom
From Culture to Capital — session poster

About this session

Africa’s creative industries are gaining global recognition, but cultural influence alone does not guarantee ownership, reliable revenue or access to finance.

Join LEAF Africa for a discussion on what it will take to turn creative work into investable businesses. The conversation will explore intellectual property, market data, financing models, distribution platforms and policy conditions that can help Africa’s creative economy grow.

For investors, financial institutions, creative entrepreneurs, policymakers and others working across Africa’s creative industries.

The session runs 90 minutes on Zoom, and the recording is published here afterwards.

The panel

4 speakers

Kojo BaffoeModerator

Writer, Content Strategist, Podcast Host

Kojo Baffoe is a writer, freelance editor, speaker, content strategist, former magazine editor, radio talk show host, occasional entrepreneur, sometime poet, author and podcast host. He has worked and run businesses in Lesotho and South Africa across retail, management consulting, publishing, events, IT and media (television, print and radio). He has produced and done research for television shows, edited the magazines Blaque, Destiny Man and Afropolitan, hosted a radio show on Kaya FM (Life With Kojo Baffoe) and written for multiple publications. He has published two collections of poetry, Voices In My Head and And They Say: Black Men Don't Write Love Poetry, is the author of Listen To Your Footsteps, a collection of essays, reflections and poems, and hosts the Listen To Your Footsteps podcast. He lives in Joburg, consulting and writing for companies and organisations through his company Zebra Culture — in recent years for OPPO South Africa, PEPKOR, Africa Foresight Group, Momentum Metropolitan Holdings, Tshikululu Social Investment and Johannesburg Business School. For Gavi, the Vaccine Alliance, he has built and manages a writer network that spans Africa and Asia. He still writes, occasionally, for his blog and email newsletter, and for publications online, in particular Wanted Online and Ogojiii.

Njoki C. Muhoho

Filmmaker, Cultural Architect, Writer, Management Consultant

Njoki C. Muhoho is an award-winning Kenyan executive producer, scriptwriter, educator and cultural architect with over two decades of experience shaping African television and film. She has executive produced more than 1,200 television episodes, including Shanga, Salem, Changes, Kahawa and the award-winning Mama Duka, which she originated, alongside over 75 Africa Magic Original Films for MultiChoice Africa. As founding Academy Director of the MultiChoice Talent Factory East Africa, she developed training programmes nurturing emerging filmmakers across the region. Her expertise spans curriculum development, authentic African storytelling, gender equity and script consultancy with Africa No Filter and CreativeMediaHub. An International Emmy Awards juror, she has served on leading African film and television awards panels. Through Zebra Productions Kenya she continues to develop original screen projects, champion inclusive narratives and mentor creative talent, connecting storytelling with culture, identity, leadership and economic opportunity.

Pam Mutembei

Investment Director, HEVA Fund LLP

Pam Mutembei is an investment leader with over two decades of experience across banking, SME finance and impact investing. As Investment Director at HEVA Fund, she leads investment strategy and develops financing models that expand access to capital for women and young people in Africa's creative economy. Her expertise spans blended finance, portfolio management and strategic partnerships, combining commercial discipline with measurable impact. A board member and advocate for inclusive growth, she champions a practical ambition: financing Africa's future by backing talent, managing risk intelligently and building institutions that last.

Oyinkansola “Foza” Fawehinmi

Creative Economy Lawyer; Managing Partner, Zaeda Oracle Solicitors

Oyinkansola “Foza” Fawehinmi is the Founder and Managing Partner of Zaeda Oracle Solicitors, an entertainment and legal advisory firm building the legal, commercial and operational plumbing of Africa's creative economy. A lawyer and hands-on operator, she turns ideas and IP into enterprise — mapping ownership, negotiating fair contracts, and installing governance, royalty and compliance systems that keep value transparent and flowing to creators. She convenes the Global Creative Legal Summit (GCLS), a working forum where practitioners and stakeholders raise standards through shared knowledge, training and implementable frameworks. A renowned international speaker, she has delivered keynotes and workshops across jurisdictions and mentors a wide network of young lawyers. Her portfolio spans catalogue valuation, cross-border transactions, rapid rights clearance and preventative dispute resolution. Policy-aware and market-driven, she advocates for frameworks that modernise IP enforcement, improve financing pathways and professionalise creative-industry practice. She is a member of the Recording Academy (GRAMMYs) and The Future Awards Africa Young Lawyer of the Year (2022). Her north star: build usable law so creativity can grow, investors can back it confidently, and culture is fairly rewarded.