Africa's creative industries mapped as connected value chains rather than isolated art forms: film, music, fashion, gaming, digital media and cultural tourism. The report traces where value is created, where it leaks off the continent through financing, distribution and rights, and which parts of the ecosystem decide how fast the sector scales.
Published
Jul 2026
Format
PDF · 84 pages
Coverage
Africa
What it found
<1%Creative sectors generate nearly $2 trillion globally and over 4% of world GDP, and Africa captures less than 1% of that market today.
$2.5The International Finance Corporation estimates every $1 invested in creative industries generates about $2.5 in wider economic activity.
~10%Africa's share of global creative-goods exports could approach 10% by 2030, a market nearing $200 billion.
Look inside
Around this report
The conversation, the clips, the numbers.
Upcoming session
Inside Africa's Creative Economy
Date to be announced · Zoom
Cultural exports, media, talent and entertainment — and the economic value being built across Africa's creative sector.
