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Brand Storyteller
Transform LEAF Africa's research, programmes and institutional work into clear, credible and persuasive narratives across editorial, digital and multimedia platforms.
- Location
- Lagos, Nigeria (hybrid)
- Residency
- Must currently live in Lagos
- Experience
- 4–7 years
- Monthly net salary
- ₦350,000
About LEAF Africa
LEAF Africa is a pan-African economic intelligence platform that transforms economic data and research into decision-ready intelligence for investors, businesses, policymakers and institutions.
Role purpose
The Brand Storyteller will transform LEAF Africa's research, programmes and institutional work into clear, credible and persuasive narratives across editorial, digital and multimedia platforms. The role combines research interpretation, strategic communication, persuasive writing and brand storytelling.
Key responsibilities
- Own and continuously develop LEAF Africa's brand narrative, voice, messaging framework and storytelling approach.
- Analyse research reports and translate technical or data-heavy findings into accurate, accessible and audience-focused stories.
- Produce research summaries, articles, newsletters, landing pages, social content, email campaigns, presentation copy and advertising copy.
- Develop video, podcast, webinar and motion-graphics scripts, adapting one evidence base effectively across formats.
- Create persuasive copy supporting report downloads, webinar registrations, subscriptions, fundraising, partnerships and lead generation.
- Conduct audience and market research to identify stakeholder behaviour, content preferences, trends and messaging opportunities.
- Work with Research, Programmes, Editorial, Marketing, Design and Multimedia to turn outputs into coordinated campaigns.
- Develop storytelling frameworks and editorial guidelines that improve content consistency, quality and scale.
Qualifications and experience
- A bachelor's degree in Communications, Journalism, English, Marketing, Media Studies or a related discipline.
- Applicants with other qualifications may be considered where they demonstrate exceptional storytelling experience and a strong portfolio.
- 4–7 years of relevant experience in storytelling, copywriting, editing or strategic content development.
- Proven ability to translate complex ideas or research into compelling narratives for different audiences and platforms.
- Applicants must currently live in Lagos.
- Experience in a research organisation, think tank, consulting firm, development organisation, policy institution, financial institution, media organisation or other knowledge-driven brand is valuable.
- A portfolio containing strong editorial, digital or multimedia storytelling work.
Required competencies
- Exceptional copywriting, editing and editorial judgement.
- Strong research interpretation, analytical ability and attention to detail.
- Understanding of audience psychology, behavioural marketing and conversion-focused writing.
- Knowledge of frameworks such as AIDA, PAS, StoryBrand and the Hero's Journey.
- Ability to work independently and collaborate effectively across research, design, multimedia and marketing teams.
Measures of success
- A clear and consistent LEAF Africa voice across communication channels.
- Accurate and engaging translation of complex research into accessible stories.
- High-quality multi-format content delivered to agreed briefs and timelines.
- Storytelling that supports defined engagement, partnership and conversion objectives.
Compensation
Monthly net salary: ₦350,000.